Serbay Sivrikaya
All projects

2022 · Comstice

Click & Call

Web Widget

Role
Product Design, Graphic Design
Year
2022
Tags
designuiuxproductwidget
comstice.app/click-&-call
Click & Call cover

Gallery - click to expand

Call Abandonment Rate
-35%
First-Contact Resolution
+40%
Average Handling Time
-25%
Time-to-Agent
< 5 Seconds

Problem

When users get stuck on a website, they often end up trapped in a maze of static FAQ pages, self-service forms, and dead-end search results. Getting lost in these help loops causes immediate frustration, and finding a way to actually speak to a real human usually feels impossible.

Process

Human-First Routing: Designed an immediate pathway to live support, bypassing the typical labyrinth of self-help articles and dead-end forms.

Micro-UI Layout: Packed key routing controls (call reason, language, country) into a tiny, unobtrusive widget without cluttering the screen.

Smart Fallbacks: Added clear alternative phone numbers at the base so users always feel they have multiple ways to reach a real person.

Solution

Instant Human Connection: Positioned a bold, high-contrast call button right at the top so lost users can skip the self-service noise and talk to someone immediately.

Pre-Call Intent Selection: Minimal dropdowns capture the user's specific problem upfront, routing them to the right agent on the first try with zero transfers.

Results

Fewer Abandoned Journeys: Prevented frustrated users from dropping off the site by offering an immediate lifeline to a real agent.

Direct-to-Human Efficiency: Dramatically reduced bounce rates on help pages by replacing passive text searches with real-time voice assistance.

From zero to production

Discovery
1 week
Design
2–4 weeks
Build & ship
4–6 weeks

I run the full loop research, design, and the production front-end code so the artifact you see above is the artifact you ship.