Serbay Sivrikaya
All projects

2017 · Goodyear

Goodyear In-Store Tire Catalog

İOS & Android Tablet App

Role
Product Design, Graphic Design
Year
2017
Tags
designuiuxretail
goodyear.app/goodyear-in-store-tire-catalog
Goodyear In-Store Tire Catalog cover

Gallery - click to expand

In Store Selling
%40 → %85

Problem

Goodyear, a leading tire manufacturer, aimed to enhance the in-store customer experience by developing a digital catalog app. The goal was to create an interactive tool that allows users to easily find the best tires for their specific vehicles, providing comprehensive information and recommendations.

Solution

The Goodyear In-Store Tire Catalog App includes: An intuitive tire search tool that allows users to input their vehicle information. Comprehensive tire product pages with detailed specifications, pricing, and customer reviews. A tire comparison feature for side-by-side analysis of multiple tire options. In-store availability information. Integration with the Goodyear loyalty program for special offers and discounts.

Results

Improved In-Store Experience: Simplified the tire selection process for customers.

Increased User Engagement: Boosted time spent in the app as users actively compare tire options.

Enhanced Customer Satisfaction: Empowered buyers to make informed purchasing decisions.

From zero to production

Discovery
1 week
Design
2–4 weeks
Build & ship
4–6 weeks

I run the full loop research, design, and the production front-end code so the artifact you see above is the artifact you ship.